What It Is
Spanning several communities, Sarpy County offers an eclectic variety of fun recreational activities for both locals and out-of-towners.
The Sarpy County tourism website was several generations of design behind. Moreover, the content was only editable through changes to the code and as such, the site was far from an accurate representation of the vibrant, rapidly developing area it was promoting.
After a rigorous search and RFP process, the county’s tourism team selected Redstone to design and build a site that not only captured the spirit of the area’s offerings but would also be easy for internal team members to keep up to date with all the fun events, happenings and new attractions.
What We Did
Redstone updated the copy and design to incorporate more and larger visuals to give virtual visitors a sense of the scale and scope a real visit could take. Responsive design automatically rescaled and optimized the site for whatever device it was being viewed on.
The agency also added a home page Twitter feed so county representatives could provide up-to-the-minute updates on events. As a longer-term planning tool, a searchable calendar of events also was prominent along with a full library of attractions sortable by type of activity.
Finally, the Redstone team migrated all of the new content to one of the nation’s most secure open-source content management platforms. This gave the county’s internal team the ability to edit with point and click ease and keep everything up to date without incurring constant coding costs.
- Site visitors tripled the first month after launch.
- At the end of six months, monthly visits and users had tripled again.
Sarpy County was explored by Lewis and Clark in 1805 and was the site of the first U.S. settlement in Nebraska.